Business Brief: Brand influence
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Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.
The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have been winning, losing and controlling authority for decades, and why everyday influencers are here today, but will be gone tomorrow.
Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, with totally off the cuff business implications of the biggest emerging topics.
More:
Check out the podcast on influencer marketing with marketing professor Ramanathan Vythilingam
Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
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