
“Crazy eclectic, but in a really interesting and provocative way!”
FMCG leader, Stephen Scales
All Looking Outside episodes.
Episode 81: Economics
Financial stability and economic growth has been a staple of national prosperity and business success. In this search for predictable prosperity, fueled by individual ownership and material attainment, we forget that economic models were built as a fix to a problem within the specific context of a social need. Today, economic models have become the convention our society moves within, and the narrative of perpetual growth is familiar. But are these models serving society in the context we now live in, one that requires constraint? To explore these frameworks that rule our lives, we’re joined by economist Hans Stegeman, who, in his double life as Chief Economist at Triodos Bank in the Netherlands by day, and independent thinking columnist by night, shows how provocative questions that help us re-perceive existing systems can influence change from inside the system.
Episode 80: Geopolitics
Your business could benefit from a chief geopolitical officer. Not just because of the large shift in operational complexity accelerated by geopolitical conflicts, but because not looking at these topics in a considered way, through a lens of expertise, could lead to poor decisions, lost opportunities, or worse, paralysis. But, says our Looking Outside guest today, while the crisis is real and large, it’s not anything new – in fact we’re going back to the old ‘normal’. Jake Sotiriadis has seen this first hand, as part of the intelligence unit in the United States Air Force, as strategic foresight lead at the Pentagon, and as senior strategy advisor to the public and private sector. Jake says every decision, be it in the public or private sector, carries some risk. The biggest risk, however, is not a bad decision, but indecision.
Episode 79: Change
You can’t talk about the future without talking about change. But change can trick you, as guest Roger Spitz says on this latest episode, filmed live at the Rulebreaker Future Congress in Germany. Roger is the founding Chair of the Disruptive Futures Institute and, there, instructs global leaders in operating with agility in uncertain environments. The thing about change, Roger explains, is that it feels equally incredibly slow and exponentially fast – and both perceptual models can distract us from focusing on the present moment and what needs to be solved for today. On the show, Roger stresses why cognitive agility and informed optimism are critical mindsets in a future that feels uncontrollably volatile.
Episode 78: Virtual Reality
We’ve been living digitally for decades. While many of us think romantically about an analog and physical existence, the future is not taking us back there, but deeper into a digital immersion. So says our guest today, Lyron Bentovim, CEO and President of The Glimpse Group, a company advancing augmented and virtual reality innovation. In this episode, filmed live at the Rulebreaker Future Congress in Germany, Lyron paints the possibilities of virtual reality in creating moments of deeper connection, by rethinking digital – not necessarily physical - experiences we are used to today.
Episode 77: Bioengineering
Bioengineering is a complex field. In some industries it’s well established, in others still nascent. But one thing is true regardless of where it’s applied – it poses interesting problems. Dr Hamid Noori is one scientist motivated by solving these kinds of big, difficult and (he would say) fun problems. As CEO of bioengineering company, The Cultivated B, his work takes cellular technologies from the lab to the market. On this episode, filmed live at the Rulebreaker Future Congress in Germany, he shares how a grand purpose in life is not necessary if you have audacious problems that you are focused on solving and an openness to solving them in new ways.
Episode 76: Longevity
For over two decades, Germany's most demanded futurist, Sven Gabor Janszky, has been gathering business leaders across Europe, exposing them to the 'rulebreaking' ideas that are changing our world. At the 24th edition of this event, Sven discusses the science behind finding breakthrough ideas, particularly those in longevity. Through his scientific research, and his venture capital, Sven has seen how breakthroughs in organ preservation, gene engineering and bio-matching are already extending our life span. Now he's observing with curiosity how things like AI replicas and brain-computer interfaces will preserve our humanity even further. Sven says it might sound like science fiction but the signals of this future are already here. There is no way to slow them down, instead it is us who must catch up.
Episode 75: Scenarios
What happens when our forecasts are wrong? On this episode of Looking Outside we are exploring the process and purpose of scenario planning, with world leading forecaster, professor and futurist, Paul Saffo. Having helped organizations, governments and future leaders build skills in forecasting for the future for decades, Paul knows better than most how predictions of the future can fail when certainty is the desired outcome. Equally he’s seen how people can become entranced with a specific method and obsessed with the accuracy of their predictions. He says instead, when thinking about the future, we should intentionally second guess assumptions, especially, those of so-called subject matter experts. Sometimes, it comes down simply to having a good compass and learning to read the stars.
Episode 74: Neuroaesthetics
Art is nice, but it’s not just a nice-to-have. And it’s not relegated to galleries, museums and exclusive circles. Not only is art everywhere in our lives, day in and out, it has a profound impact on our physiology, psychology and our ability to better connect with other people. On this episode of Looking Outside we speak with author of ‘Your Brain on Art’, Susan Magsamen. Having researched the topic of neuroaethethics and neuroarts, Susan leads initiatives within John Hopkins University School of Medicine and the Aspen Institute to spread the rigorous scientific evidence on the benefits of creativity, sensorial immersion, playfulness and awe on our brain. As well as on how we learn, grow and do business.
Episode 73: Climate Finance
With future endless growth goals, and finite resources it’s time we get climate action into the P&L. On this episode of Looking Outside, we’re talking about sizing the impact of climate change, with climate and sustainability leader, David Carlin. David shares how climate finance is a fast growing area that captures the downside of climate inaction as well as the upside in climate solutions, in a way that’s mobilizing change across industries and economic ecosystems. But, David warns, the financials are not the problem, nor is accounting the complete solution, and a path forward needs to capture what we can’t size or even know, including our moral imperative to change.
Episode 72: Spotting signals in noise
LIVE panel from SXSW 2025: Futures Thinking: Spotting Signals in Turbulent Times.
In a world of constant flux and uncertainty, the ability to spot signals of change is an essential skill for navigating the future. Volatility has been escalating for over a decade, and the exponential growth of data presents both challenges and opportunities. Understanding how to contextualize signals through futures thinking is becoming increasingly critical. This session will equip you with the tools to identify and interpret key signals, empowering you to manage turbulence with confidence and assert control in an unpredictable world.
Episode 71: Staying human with AI
LIVE panel from SXSW 2025: Enough with the ‘delving’. Is AI making us better or worse at communicating? On one hand, platforms like ChatGPT have unlocked the ability to instantly create and customize vast reams of messaging – emails, social posts, and more. But the telltale fingerprints of AI, from overused words like “innovative” and “delve,” its preference for middle-of-the-road conclusions, and its tendency to yap at length, are also hurting our ability to actually connect with our audience. In this panel, explore how both individuals and brands can be better communicators in the age of AI.
Episode 70: Scientific Breakthroughs
In this episode of Looking Outside we’re going back to the past and into the future - exploring the biggest transformative breakthroughs in science and technology that have and are transforming civilizations and societal values. Historian and futurist Jamie Metzl joins us to step into the world of science innovation, and equally to take a step back to see the bigger picture of human evolution. A leading voice in science and medicine, Jamie shares how our biological limitations are also our greatest strength – we continue to enhance ourselves, and our way of life, through technology, in order to to adapt to future environments.
Episode 69: Political Ideology
Today we’re going to get a little political, without the hostility. We’re exploring the bias, misrepresentation and dangers that come with ascribing to the ‘left wing’ and ‘right wing’ political spectrum. Political scientist, professor in political and constitutional studies, and co-author of ‘The Myth of Left and Right’ Verlan Lewis joins us to debunk the essentialist theory behind the left/right concept. While it's still a fairly young idea, Verlan stresses how it is increasingly harmful, by creating a false narrative of division that kills humility and perpetuates self-righteousness. “Don’t talk about politics at the dinner table” (or in business) is what we often hear, but Verlan says we need more, not less, moderate and civil discourse on political issues, without the damaging rhetoric that comes with left/right ideologies.
Episode 68: Teaching Marketing
Being a marketer today is challenging enough, just imagine what it’s like for the next generation of brand leaders coming in to study marketing. On this episode of Looking Outside we explore the mindset and skills that future brand leaders are considering, with Adjunct Professor at SMU Cox School of Business, Radhika Zaveri. With over 20 years experience leading billion dollar brands at some of the world’s leading organizations, Radhika brings a wealth of wisdom to her marketing students. But some of the most critical lessons she is teaching them may be surprising.
Episode 67: Experimental Philosophy
On this episode of Looking Outside we explore active, participatory thinking through real world experimentation with philosophical hypotheses and ideas. Jonathon shares how he pursues curiosity by creating tangible artefacts that others can interact with. By "doing" philosophy, Jonathon argues, we can create pathways into rabbit holes and an invitation to deeper exploration.
Episode 66: 2024 Recap
After 18 topics explored in 2024, it's time to reflect back on the themes covered, the insight gained and the ideas sparked from this year's podcast.
Episode 65: Sustainable Business
This episode was filmed LIVE at the 2024 Dubai Future Forum, the largest gathering of futurists from around the world, which features some of the most prominent activists and climate innovators pushing for environmentally-sustainable futures. Together with Marc Buckley, a leading voice in climate change, ecological economist and ambassador for sustainable commitment, and Dina Baenninger, business strategist and conceptual artist, we explore the human potential for change.
Episode 64: Future Risks
On this episode of Looking Outside, we explore emerging risk - those issues seemingly in the further out future that we chose not to prioritize, act on, or perhaps even take seriously. Joining us is trained economist turned futurist, and CEO of futures think thank and advisory, the Copenhagen Institute for Futures Studies, Daria (Dasha) Krivonos. Having led strategic risk management at Maersk (up until recently, one of the world's biggest shipping companies), Dasha is no stranger to risk mitigation and anticipation, nor to seeing how bias and emotions feed into how risks are handled. Dasha shares how optimism is normal state of the human condition, but that a false sense of optimism for one safe and preferred future, with blinders on to emerging risks in the periphery, can be detriment to a business, even negligent.
Episode 63: Humor
On this episode of Looking Outside, we’re exploring the role of humor in business. Whether it’s silly doodles, clever cartoons, or gentle jokes, giving and having the permission to laugh at ourselves, at our industry, and at our field of expertise can elevate corporate culture. Sharing how he does this every day, with over 200 corporate clients, is world-leading marketing cartoonist, Marketoonist and author of Your Ad Ignored Here, Tom Fishburne. Tom shares how provoking a laugh, and encouraging people to not take themselves too seriously in business, sets a new tone for corporate culture that elevates how people work together.
Episode 62: Food Culture
In this episode of Looking Outside, we're exploring the influence and influencers of Food Culture, and the sociological, traditional and modern values that are redefining how we innovative in food. We're joined for this conversation by Jing Gao, Founder & CEO of modern Chinese food brand Fly by Jing. Armed with a desire to help people discover new facets of Asian cuisine, driven by re-discovering her own heritage, Jing shares her organic journey to helping people re-perceive how food culture is shaped, in the process opening up minds to new ways to enjoy familiar flavors.