Business Brief: Company purpose
Listen here or wherever you pod:
Watch the video interview on YouTube:
Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.
It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But that's not really the problem; it’s the absence of a well-defined and consistently rewarded company purpose.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, strategist, former-marketer and corporate futurist Jo Lepore.
More:
Check out the podcast with Ron Tite on brand purpose versus corporate purpose and why these are often confused.
Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
