Episode 83: Slow Fashion

CultureHealth

Aug 29

Written By Joanna Lepore

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Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.

Fashion is a massive $1.8 Trillion industry. Within that two tales unfold: one of quality, timelessness and individualized expression, and another of wastefulness, shame and pride. On this episode, we explore how fast fashion competes with slow fashion; where craftsmanship, carefulness and scarcity supersede fleeting trends. For this we’re joined by French fashion designer and YouTuber Justine Leconte. To her one million viewers around the world, Justine emphasizes the importance of choosing what we buy carefully. But not necessarily at the expense of style, which everyone has the ability to harness, particularly when we tailor fashion to us.

To look outside, Justine learns through books, particularly global books from outside Europe, in unique styles and from female writers. Justine also enjoys learning from people in completely different fields, and how they create, behave and think. Justine believes a day where nothing is learnt is a day wasted, so she never let’s that happen.

Justine Leconte is a French business graduate & marketing professional turned fashion designer.

She launched her eponymous brand in 2015 and established the entire sourcing & production process within Europe, with high quality fabrics and great fit. Her debut collection sold out.

Upon noticing a hunger for more transparency and guidance among her customers, she started a YouTube channel. It's dedicated to giving women the knowledge and tools to create and curate their wardrobes in a sustainable way. This project has grown into a community of over 1 Mio. people across social media.

Today, Justine stills works as the creative director of her brand while publishing YouTube videos, taking up speaking engagements & following further entrepreneurial projects.