When we talk about “human in the loop” of AI, what we mean is human intervention. But what if the AI was human? Or more accurately, a replica not of a generic repeatable, predictable human-sounding response, but built like you. Tech entrepreneur Robert LoCascio joins us today to explore this future, where humans aren’t just kept in the loop but are integrated with AI. Through his company Eternos, Rob aims to replicate a human being, capturing everything from their past experiences, future hopes, and right down to how they emotionally rationalize in the moment. It begs the question: what do we truly risk giving away to the machine, if we hand over not just our tasks, but our lived stories and learned knowledge?

In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands.

Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it’s not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view’.

In Episode 9 of Looking Outside we discuss the evolving expectations of Market Research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.

Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities.