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Business Brief: Disengaged youth
Business Brief is a (very brief, just 5 mins) new solo series, with totally off the cuff business implications of the biggest emerging topics.
Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business Brief, we look at the 'performative' nature of youth engagement and why this is causing a further disconnect for the next generation of leaders.