Your business could benefit from a chief geopolitical officer. Not just because of the large shift in operational complexity accelerated by geopolitical conflicts, but because not looking at these topics in a considered way, through a lens of expertise, could lead to poor decisions, lost opportunities, or worse, paralysis. But, says our Looking Outside guest today, while the crisis is real and large, it’s not anything new – in fact we’re going back to the old ‘normal’. Jake Sotiriadis has seen this first hand, as part of the intelligence unit in the United States Air Force, as strategic foresight lead at the Pentagon, and as senior strategy advisor to the public and private sector. Jake says every decision, be it in the public or private sector, carries some risk. The biggest risk, however, is not a bad decision, but indecision.