In Episode 3 of Looking Outside we’re joined by the very pragmatic and undoubtedly original Costas Papaikonomou, Co-Founder of Happen Group, a global innovation agency, and author of the Grumpy Innovator book series.

Together Jo and Costas explore the pitfalls of innovating in a silo, the risk of disrupting your own brands through transformation and the benefits of gaining insight from other categories.