When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).

Are some people simply more cut out to take on big responsibilities, where lives are at stake, or is it actually just good training? In this episode of Looking Outside, we explore the mindset and skills of preparedness in Flying with commercial airline pilot, Ricardo Nunes.

Being responsible for hundreds of people on the plane is not something Ricardo takes for granted. While many of us would find that extreme level of responsibility crippling, Ricardo says the confidence comes from understanding the weight of the responsibility, and taking that seriously by training for the worst.