Business Brief: Curiosity

 

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Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.

The path to the c-suite is predictable and still reliant on strong commercial literacy. But while marketers are relegated to perceptions of creativity, not financial savviness, senior leaders lack the very skills they bring – curiosity. In this Business Brief, Jo reflects on the cross-functional and transdisciplinary skills needed to bring truly future-forward thinking to organizations caught up in short term thinking.


Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, strategist, former-marketer and corporate futurist Jo Lepore.


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All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

 
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Episode 95: marketing’s vanity problem