Business Brief: Innovation

 

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Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.

When a market is stalling in innovation, an enchanting charismatic leaders selling a bold, crazy idea can be tempting. Is it, then, more important that the idea is visionary, or that it's attainable? In this Business Brief, Jo reflects on the fine line between bold innovation and unethical ambition, and why business leaders must stay vigilant about the dark patterns that distort progress.


Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, strategist, former-marketer and corporate futurist Jo Lepore.


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All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

 
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Episode 97: business ethics